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Books by Jack Kapoor. Foundations of Business(2nd Edition) (Available Titles CengageNOW) by William M. Pride, Jack R. Kapoor, Robert James Hughes, Pride/Hughes/Kapoor Paperback, 560 Pages, Published 2010 by Cengage Learning ISBN-13: 978-0-538-74451-5. Introduction to Business(11th Edition) by William M. Pride, Robert J. Hughes, Jack R.
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Table of content:
Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
14. Understanding Social Media and e-Business.
![Edition Edition](/uploads/1/2/6/3/126344414/526599011.jpg)
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.
Product Details:
- Language: English
- ISBN-10: 1305511069
- ISBN-13: 978-1305511064
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
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